The "coolhunter" is a website that itterates what is seen as "cool" throughout the entire globe. They do not consider themselves trend-seters, not do they detect "trend probability", or is to become the next cool. The about us section explains what the websites mission is briefly, what is cool is not only what they see in the U.S., but what similarities and relevance they find in any setting between the states and other countries. They are considered to be "a leading authority on all things creative and a truly global hub for what's cool, thoughtful, innovative and original. We value global relevance, not trends, channeling our discoveries to our worldwide audience."
CNN.com's business section explores through several articles what's cool and latest in the businessworld. They define some things like newest social networks accessed during business flights, or business tools, and latest ways to get rich on the web. All the latest functions and business related things are seen as "cool".
Vice-Magazine, a well read source in L.A., explores the concept of cool through their two teen interns that were allowed to write an entire web-based article on whats cool. "Saying you’re cool isn’t cool. That just shits on your whole image or look or whatever. Right now, carelessness is cool. This may include not bathing, not washing your clothes, buying pre-fucked up clothing, and wearing things until they are completely destroyed. Personal hygiene is no longer a factor. Busted Levi’s and vintage clunky boots are where it’s at. This feeling of whatever is cool." The two investigated whats seen as cool, like which cameras or transportation devices, providing pictures and writing the entire article with a douche-bag attitude throughout.
Cool Hunting is a website that updates itself daily on the latest. Whether it be ideas, products, all tying into art, culture, technology, or design. ALthough they choose not to preview objects that are liked through a wide-audience, but rather what they like. They must like popular things because they attract at least 400,000 readers yearly. "Money can buy you a lot of things, but it can’t buy you coverage on Cool Hunting", their motto.
"How to be cool" article on wikihow.com A website that answers "how-to" questions, how to be cool being one of them. Includes 16 steps, and instructions per step. Says in the article that those who are cool have something in common with each other, "they're all confident, unique, and on friendly terms with everyone." The article has been read (since my visit)541,397 times. A poll is taken at the bottom of the website asking whether the site has been accurate or not, with yes or no buttons to be selected.
Citations
Tikos, Bill. "Thecoolhunter.net." http://www.thecoolhunter.net/sc/detail/6 Webdesigned:2004
Ford,Eliel and Kennedy,Chandler. "http://vice.typepad.com/vice_magazine/2009/04/teen-week-whats-cool.html" ViceMagazine.com 10/04/2009.
Rubin, Josh. "www.coolhunting.com" http://www.coolhunting.com/.
Copyrighted: 2003
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